私人影院

CRM and Targeted Marketing

Credits:
3

In this course, students will explore the field of Customer Relationship Management (CRM) as a business strategy for maximizing shareholder value through acquiring, enhancing and retaining desired customers from a strategic marketing perspective. Students will examine the concepts, processes and technologies an organization uses to achieve superior performance through client intelligence. Students will review real-life examples to illustrate strategic plans, business objectives and best practices.