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A sound understanding and practical applications of design research, information gathering techniques and documentation of both formative and summative data will be the end goal of this course. Students will be coached and will practice methods to gain insights into strategies that will help them as professional designers provide more what the client needs as opposed to what they think they want. With a good foundation in using research to approach and understand any design problem the participant may face in their future careers the professional designer will be able to provide better and more competitive services to their clients in any visual communications problem encountered.